About Joana
A 15 year entrepreneur who has founded and grown several businesses, including a fitness business with 9 branches & franchisees. She pivoted to corporate wellness in 2016 managing a team of over 100 fitness and wellness professionals, serving over 200 corporate clients to date including top-tier multi-nationals and Fortune 500 companies. She is also experienced in growing her other businesses in hospitality and food. Over the years, she has worked with business strategists, marketing consultants, customer experience consultants, and more, and she leverages on all of these experiences for Groteam. Her past experiences as a business consultant across diverse industries, whether it’s working with rural bank CEOs or working with F&B group business owners, give her a unique and holistic perspective in helping small business owners.