Boosting Women's Healthcare through Strategic Partnerships
Eluvo is redefining women’s healthcare in the Philippines through its integrated Talk, Test, and Treat model—combining digital and in-clinic services for seamless, high-quality care. Founded by Dr. Carol Olivarez, Eluvo aims to expand its B2B network by partnering with HMOs and corporations as part of employee wellness initiatives. To support this growth efficiently, Eluvo partnered with Groteam to lead strategic outreach and partnership development.
Strategies
- Aligned with Mission: Supported Eluvo’s “Talk, Test, and Treat” model to revolutionize women’s healthcare.
- HMO Accreditation Outreach: Engaged with Philippine HMOs to pursue vendor accreditation—positioning Eluvo to access more corporate clients.
- Direct SME Targeting: Reached out to SMEs to offer cost-effective, customized healthcare solutions—focusing on businesses with no or limited HMO coverage.
- Focus on Women’s Health: Addressed the gap in healthcare benefits for female employees, providing added value beyond basic packages.
- Educational Webinars: Hosted a free webinar on Cervical Cancer and MPOX for HR Managers nationwide, combining education with brand engagement.
- HR Network Building: Built relationships with HR leaders to boost Eluvo’s visibility as a healthcare partner and benefit provider.
- Dual Benefit Channel: Positioned Eluvo as a flexible option—either through HMOs or as a standalone benefit offering for female-focused care.
Results:
Our team successfully facilitated 7 exploratory discussions between Eluvo and several HMOs for potential partnerships. One of these conversations, specifically with Philcare, one of the biggest HMOs in the Philippines, has already resulted in a confirmed collaboration.
On the corporate side, we connected Eluvo with 6 small and medium-sized enterprises (SMEs) for initial partnership conversations. Additionally, we invited 22 companies to participate in the webinar, further expanding Eluvo’s visibility and engagement within the business community particularly people heads and HR leaders.
Through strategic outreach and targeted partnerships, GroTeam successfully boosted Eluvo’s visibility and B2B pipeline. This collaboration laid the groundwork for scalable growth in women-focused healthcare across Philippine enterprises.