Driving growth through expanded partnerships and a stronger market presence

Purple Flour Hong Kong experienced a surge in sales from 2020 to 2022, driven by the boom in online shopping during the COVID-19 pandemic. However, as restrictions eased and consumer habits shifted back to in-person dining and retail, sales saw a significant decline. To regain momentum and broaden their market presence, they turned to our team for strategic partnerships and outreach expansion.

MAIN STRATEGY:

We actively engaged with cafés and restaurants across Hong Kong to explore collaboration opportunities, including product consignments and pop-up events. During key occasions such as Mother’s Day, we partnered with complementary businesses like flower shops to create themed offerings. When Christmas was approaching, we helped the business find a space in markets, stalls in malls and events to participate in.  We also connected with schools, play centers, events places and recreational clubs to promote and sell our workshops- kid’s cake pops and cupcakes design, birthday cake baking, and bread baking  bringing hands-on, family-friendly experiences to new audiences.

RESULTS:

We successfully connected the brand with six coffee shops across Hong Kong for pop-up collaborations, providing valuable exposure and expanding its presence in the local market. Additionally, we partnered the brand with three prominent children’s centers—Baumhaus HK, EpicLand, and Casita—to host engaging cake pop and cupcake design workshops. During the Christmas season, we also secured placements for the brand at selected holiday markets, recreational clubs, and shopping malls, further boosting visibility and sales.

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