Expanding Horizons for Corporate Soft Skills Training
Kimi Lu, a pioneering life coach in the Philippines, has established a robust brand equity within the retail sector. However, she’s setting her sights on a new frontier: expanding her business to engage top corporations across the country. To achieve this, she partnered with Groteam to effectively introduce her training programs to potential corporate clients.
Main Strategy:
To position Kimi’s training program as a unique and essential skill set for modern, progressive teams. We identified key pain points and training needs within her new contacts, specifically targeting sales leaders looking to grow their teams, operations heads expanding their locations, and HR leaders aiming to upskill their workforce and leadership teams.
Execution
- We activated Kimi’s LinkedIn profile, focusing on building her network with relevant contacts in the corporate sphere. Together with Kimi’s team, we curated and populated her page with compelling content that resonates with corporations, showcasing her impressive track record in delivering impactful training programs.
- Employing a multi-channel outreach approach, we crafted simple and engaging spiels whilst providing value-add materials that nurtured prospective clients such as:
– 7 Ways to Connect with Your Teams (Especially for Remote Teams)
– 5 Strategies to Create Heart-Centered Employees
We maintained ongoing conversations on LinkedIn, gradually converting initial interest into exploratory calls.
- Beyond the introductory outreach, we collaborated closely with Kimi to create tailored proposals and communicated consistently until we successfully secured training dates.
In essence, we managed her sales funnel, resulting in a series of successful training programs across various industries. Notable clients include:
